From Consultant to CMO, The E3E Formula in Action: Genefa Murphy, CMO Five9

Ninety-two percent - The number of people that will NOT accomplish their goals this year! That number haunts me and motivates me to help inspire and enable people to defy those odds. So, what are the 8% doing differently? It is not rocket science, it is not complicated, you do not need a Ph.D., nor do you need money. The answer is simple. Follow the E3 Formula: E3E = EXPRESS + ENGAGE + EXECUTE, powered by EMOTIONS.  E Equals Why is committed to highlighting the 8% of leaders that do succeed and how they leverage the formula, intuitively or deliberately.…
Read More

Five Easy Steps to Express Your Goals for 2023

FORMULA FOR SUCCESS Ninety-two percent - The number of people that will NOT accomplish their goals this year! That number haunts me and motivates me to help inspire and enable people (including myself) to defy those odds. So, what are the 8% doing differently? It is not rocket science, it is not complicated, you do not need a Ph.D., nor do you need money. They are leaders and follow a basic, repeatable formula. There is a constant debate about whether leaders are born or nurtured. Some people are just born leaders, and everything seems to just come naturally to them.…
Read More

Introducing the ‘New, Different Hybrid World’

What is this New, Different Hybrid World? We like to say Covid has created a new normal.  But I argue that this is a new different and E3 Leaders are posed to Excel in this ‘New, Different Hybrid World’.  There is nothing normal about the workplace anymore. It is different for every company and every person.  As a result, we need leaders who understand this and have the capabilities to drive success remotely. An E3 Leader is someone that knows how to get things done by connecting to the hearts of others.  They know how to influence change, build trust,…
Read More

Why is ‘You throw like a girl’ an insult?

Anything a boy can do, a girl can do better For me, gender equality had always been a given. I grew up with the belief, ‘I can do anything a boy can do, and maybe even better’. I was born in an era where women had the right to vote, go to college, run a company and govern a country. Born in 1971, I started playing soccer when I was just 5 years old, coached for years by my father and mother. If I wasn’t playing on an organized team I was playing in the school yard, or even playing hockey in the…
Read More

Books that inspire

Do you have a book that you read a number of years ago that has stuck with you? Do you remember the name? The story? Or, maybe just the feeling you get when you think of the book? For me, it was a book I read over 10 years ago (thank goodness for the old boarding pass bookmark to remind me of the trip). This is one of the rare books I have packed and unpacked over the years. Something clicked and I decided that it would be worth my time to re-read it. What an experience, it has solidified…
Read More

No One Ever Wakes up with bad intent

Early lessons ‘Never judge someone unless you have walked a mile in their shoes,’ was a constant mantra from my father when I was growing up. This critical lesson was instrumental in establishing my approach towards life and shaping my leadership style.  I looked up to my father (and still do), so, I would take this phrase quite literally and spent many an evening shuffling around the house in his big brown moccasins.  Honestly though, this is a standard saying in our family and a value that has also now passed down to his grandchildren which we all try to…
Read More