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About Us

Our Purpose, Mission and Values

Elevating Leaders to Create a High-Performing Culture: Our Purpose at E Equals Why

Imagine a world where every business leader, team, and organization operates with a shared purpose, common language, and a deep commitment to building a culture of trust and teamwork. A world where leadership is not just about achieving results but also about elevating humanity through good, ethical, and noble business practices.

At E Equals Why, we believe that people are the key to any organization’s success. We are a team of experienced professionals who specialize in leading through change, and we’re committed to partnering with organizations that share our values. Our purpose is to elevate leaders and create a high-performing culture by providing a range of integrated offerings that help you learn, apply, and consistently leverage industry-proven leadership practices.

Our vision is to be the leading provider of world-class leadership development solutions that inspire and empower individuals, teams, and organizations to achieve their highest potential.

Our mission is to empower individuals, teams, and organizations to achieve their full potential by providing innovative and effective leadership development solutions. Through our commitment to ongoing learning, collaboration, and exceptional service, we strive to create a positive and lasting impact on the success of our clients and the communities they serve.

Image Description: The image shows a silhouette of a group of people working together to overcome an obstacle during a sunset or sunrise. The scene is set against a backdrop of a dramatic sky with scattered clouds, and the sun is low on the horizon, casting a warm glow.  In the foreground, three individuals stand on a high rock, while three others below them are holding up a large plank, which serves as a bridge between two cliffs. Another person is walking across this makeshift bridge, while others wait to cross or have already reached the other side. The image captures the essence of teamwork, cooperation, and collective effort as they work together to cross the gap between two cliffs, symbolizing overcoming challenges and achieving goals as a team.

Values are the Connective Tissue

1. We believe in thinking idealistically, not realistically, and recognizing that our focus shapes our reality.
2. We believe that with patience, perseverance, and encouragement, anything is possible.
3. We value empathy and strive to understand others by stepping into their shoes, recognizing that no one wakes up with bad intentions.
4. We embrace the mindset of MTXE (Mental Toughness Extra Effort), recognizing the importance of resilience and determination in achieving our goals.

From Our Founder - Kathy Eastwood

“Leadership is about winning the hearts of others to take the action you need them to take. It is about motivating them to take the path less traveled, to overcome their fears, to believe in themselves, to exude MTXE and accomplish things they crave but didn’t believe they could.

And thus why I built E Equals Why: to help nurture great leaders and eradicate poor managers. At E Equals Why we have built the E3 Leadership Code: Express | Engage | Execute to help drive outcomes, along with the E3 Emotional Toolkit to foster nurturing capabilities, which aid leaders to connect to the hearts of their people and improve the experience for all. As we all know, people leave managers, not leaders that inspire and enable them.” – Kathy